Ethiopian coffee exporting companies participate in SCAJ2017

Addis Ababa, September 22, 2017 (FBC) – An Ethiopian delegation, led by Ayana Zewde, State Minister of Trade took part in the "World Coffee Conference and Exhibition SCAJ2017" held in Tokyo, Japan from 20-22 September 2017.

About 22 Ethiopian coffee exporting companies participated in the event organized by Specialty Coffee Association of Japan- SCAJ2017, according to a statement obatined from the Embassy of Ethiopia in Japan.

Ethiopian coffee seminar was also held on the sidelines of the event during which opportunities in the Ethiopian coffee sector were presented by the Ministry of Trade and Ethiopian Embassy.

Cham Ugala Uriat, Ambassador and Extraordinary Plenipotentiary of Ethiopia welcomed the participants of both Ethiopian and Japanese Coffee Industry partners.

Noting that Ethiopian coffee is very well known by Japanese importers/consumers and its demand has been increasing, the Ambassador,underscored the advantage of using this market opportunity by maximizing the production and maintain the quality.

The Ambassador noted that although Ethiopia ranked first in Africa in coffee production, and is well known for its high quality green Arabica coffee, the share proportion of the export to Japan market did not show a significant improvement.

Ayana Zewde, State Minister of Trade, for his part said Ethiopia is implementing a substantial reform in the cultivation, processing and trading of coffee.

These reforms are in line with Ethiopia’s vision to become the second largest grower of Arabica coffee by 2025, next to Brazil.

He further explained that the reforms would be much more market driven, and are devised to be appropriate responses to concerns raised in recent years by coffee exporters, foreign partners, as well as the larger local coffee grower community.

He also called up on the Japanese business community to seize the opportunity and benefit from the potential advantages extended by Ethiopia.

The State Minister also met with relevant government officials and private company representatives and had a fruitful bilateral discussion on how to expand and strengthen the business tie of the two sisterly countries.

Ethiopian exporters who have participated in the conference and exhibition had a chance to meet and form a market network that enabled them to strengthen the already existing coffee business and establish the new coffee market partnership so that the export volume of Ethiopian coffee to Japan will be expected to increase.

On the occasion, Ethiopian Traditional and Colorful coffee Ceremony was also successfully displayed on the event.

Posted by Amare Asrat