Addis Ababa to launch its first-ever tourism brand

Addis Ababa, February 15, 2021 (FBC) – Addis Ababa City is working in partnership with Tourism Ethiopia to launch its first-ever tourism brand in the coming three months.

The brand it intended to enhance promotion of tourism opportunities in the capital, Addis Ababa Culture, Art and Tourism Bureau said.

Bureau Deputy Head Wachamo Peteros stated that the limited promotion of Addis Ababa’s tourism opportunities has remained a factor for the unsatisfactory revenue that is obtained from the sector.

Brand is learning and holding the past history, knowing the present and driving the next activities that what the sector is expected to achieve or aspired, Wachamo added.

The new brand is also expected to increase numbers of tourist flow, penetrate to world tourism market, enhance competitiveness, and ensure holistic advantages of city’s residents.

Addis Ababa, a diplomatic seat of African Union, is home to large number of regional, continental and international organizations including the AU, UNECA.