Ethio Telecom Upgrades Mobile Money Platform Telebirr into Super App
Addis Ababa, March 24, 2023 (FBC) – Ethio Telecom has elevated its mobile money platform, telebirr, into a super app that provides users with access to an array of services within a single interface, including e-commerce, food delivery, entertainment, utility bill payments, transportation, and more.
According to Ethio telecom the mobile money platform now acquired 30 million subscribers in less than two years.
The platform has also acquired 101 thousand agents, 28 thousand merchants, integrated with 19 commercial banks and generated $1.95 million international remittance from 44 countries, Ethio telecom added.
Ethio telecom has indicated that telebirr with its recently launched digital financial services namely telebirr mela (micro credit), has borrowed 2.1 billion birr to 1.4 million users as well as enables 400 thousand customers to deposit 1.7 billion birr in telebirr sanduq (micro saving) service,
“We have integrated telebirr digital payment system with several service rendering government and non-governmental organizations so as to modernize their services and make all payments possible in one stop, thereby getting their customers’ service delivery convenient and hustle free as well as the platform enables to pay bulk payments, traffic penalty payment and serves as the payment channel for the national fuel subsidy scheme and other national mega project payments”, Ethio telecom has stated.
It is stated that the new telebirr superApp has been developed to support and enhance the day to day life of the technology users and the business entities and enable their customers to easily access their services via the platform.
In addition, it comprises new features and functions to contextualized user experience as well as a variety of products and services with an increase ease of use to navigate for specific services in one digital market place.
Ethio Telecom launched telebirr, in May 2021.
By August 2022, the company had introduced digital financial products, including microloans, savings, and overdraft services.